Sunday, October 26, 2014

Hair Care Review : Relaunched New Essential Hair Care

Oily Hair Problems? Dry Ends? Combination Hair?
Want a solution that can fix both problems??

Try the New Essential Hair Care Range!!

Essential is a popular haircare brand from Japan. Understanding the needs of Singaporean girls and their hair woes, Essential has a wide range of products to help repair and care for hair. Essential offers products ranging from basic care like Shampoo & Conditioner to more intensive treatments like Hair Masks and Leave On Serum/Lotions. In this month of October, Essential relaunches with brand new packaging, improved formula and a new variant!!

I've previously used the Essential Rich Premier, which is also the Orange range as per below which I believe most of you should have tried it or used it before, or at least seen it before selling in supermarkets, Watsons, etc. Back then what made me like it very much is that it smells really good and my hair does feels softer lighter and bouncier.

Essential haircare range has RELAUNCHED with new, improved formula and technology!!
Now, Essential is available in 4 variants to suit all hair needs and types:
Nourishing Breakage Defense (orange)  – for weak & damaged hair
Moisturizing Frizz Free (pink) – for dull & rough hair
Light Finish Volumizing (yellow) – for flat and limp hair
❤ Deep Cleansing Care (blue) – for oily scalp & dry ends (new)

Out of these 4 variants, the yellow and blue variants have technology that caters to people with combination hair – oily scalp/roots yet dry ends.

Information about Combination Hair
The concept of ‘combination hair’ is similar to that of ‘combination skin’, where hair condition fro m the same person is not uniform from root to tip. People with combination hair usually have oily roots and dry ends. Consumers are not familiar with the term ‘combination hair’ and no other haircare brand has talked about it. Essential wants to take this chance to educate consumers about this concept and bring to their attention that they may have this condition and new Essential is the solution to their problem.

People with combination hair currently do not have one haircare product which they can use to solve both problems of oily roots and dry ends. Using a rich moisturizing product to care for their dry ends usually ends up having too much product buildup on their scalp, resulting in a heavy, oily scalp. Using a light, clarifying product to c are for their oily scalp will then cause their ends to be even drier. As a result, people with combination hair will either have only one out of the two problems solved, or they have to rotate between using a rich moisturizing product and a light clarifying product to achieve a balance.

New Essential Light Finish Volumizing (yellow) and Deep Cleansing Care (blue) variants have the optimum combination of Smart Cuticle Care & Sebum Cleansing Technology to target both problems of roots and hair ends. As a result, consumers experience the best of both worlds with one product - airy light roots and moisturized end.

How to Choose the Correct Variant for your Hair Type?
Ask yourself the two questions and choose from the matrix below:
1. Do you have oily hair roots/scalp?
2. Do you have dry/damaged hair ends?

Deep Cleansing Care (blue ) variant has the lightest formula and is suitable for people with very oily roots, followed by Light Finish Volumizing ( yellow ) variant.

Treatment Tube
Improved treatment now works its magic on your hair in 30 seconds! The result – deeply moisturized and manageable hair. Perfect for busy days.

Hair Mask
For more intensive treatment to treat those dry/damaged ends , leaving hair softer, smoother and more manageable.

How to Choose the Correct Treatment and Hair Mask for your Hair Type

People with very dry/damaged hair should use the richest formula Nourishing Breakage Defense (orange) variant for treatment and mask while the rest can use the Moisturizing Frizz Free (pink) variant which is comparatively lighter.
**Point to note: DO NOT apply treatment/mask on your scalp. Apply to hair ends only.**

New Essential has Microfine All Smooth Essence which delivers nutrients to repair damaged hair surface from root to tip. Conventional technology concentrates mainly at the roots only. Hair feels surprisingly smooth when you finger comb through whether wet or dry. With the absence of tangles, water does not get trapped between the tangles hence blow - drying your hair is also faster .

For MYSELF, I have combination hair as well. With Oily Scalp and Dry Ends, and I was given the Deep Cleansing Care Shampoo and Conditioner (BLUE) and the Moisturizing Frizz-free Treatment and Hair Mask(PINK) to try.

Here is my BEFORE and AFTER photo!
(FYI to make a fair review, I stopped using my other hair oil products for a week before I tried using this)

BEFORE - My hair was dull and dry, my scalp was oily and itchy, and I had bad tangles and very dry ends.

AFTER - My hair is more manageable, smoother, lighter, bouncier, softer and looks more radiant. I could easily comb through without much tangles and the dry ends are much softer as well. And my hair is also less frizzy! And most importantly my scalp is significantly less oily and less itchy and I believe it should improve after more washes and conditioning! :)

And just like its predecessors, the NEW range also smells sooooo GOOOODDDD!! I TOTALLY LOVE IT!! After just 1 wash, I can already feel and see the difference!! Now after using it for 3 days, I am pretty sure this is going to be on my grocery list when buying my daily essentials. Super effective, super good. Longer lasting oil control and soft smooth hair with no tangles after 3 washes!! How awesome is that!!

Shampoo (200ml) - SGD$4.50 / (750ml) - SGD$11.50
Conditioner (200ml) - SGD$4.50 / (750ml) - SGD$11.50
Hair Mask - SGD$9.90

NOW available at all leading supermarkets, hypermarkets, western pharmacies, and personal care store (Watsons)

Also, like Essential on Facebook ( ) and follow Essential on Instagram @essentialsingapore


Anonymous said...

OMG This is so amaizing and the long hair is really suits you you are so pretty :D

Anonymous said...

I'm going to buy these goods right now

Jeffrey Olive said...

This is the only leave in conditioning hair care product I've ever been able to use on my very fine hair. Every other product makes my hair look super greasy even though I just washed it.

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